Oishii at the Christkindlmarket Aurora

Oishii was started with the goal of introducing Japanese fruit culture to the US. Traditionally in Japan, fresh, clean, delicious fruit means there is a special occasion to celebrate. Through visionary innovation and new-wave techniques, they’ve reinvented the capabilities of traditional agriculture. Today, they operate the world’s largest indoor vertical strawberry farm, striving to change the produce industry and raise the standard of fresh fruit in America. Come to their booth for a sample of the Koyo Berry – now available at select Whole Foods Market locations in Chicago!