Christkindlmarket Chicago

Privacy Policy


German American Events, LLC (GAE, LLC)
Post- und Besucheranschrift:
321 N. Clark St., Suite 1425
Chicago, IL 60654

Tel.: +1 312 644 2662
Fax: +1 312 644 0738

Maren Biester, CEO

  1. Introduction

This privacy policy will provide a transparent look into the ways German American Events, LLC uses information collected through the use of our website.

Our goal is to ensure that methods of collecting information and the ways it is used are clear and understandable. If you have any questions, or would like to exercise your privacy rights, please see how to contact us below.

In order to improve and develop our website and technologies as well as our services to you it is possible that this privacy policy may change. We recommend that you read this data privacy statement carefully from time to time.


  1. German American Events, LLC

The website provides information and services related to the operation of the Christkindlmarket Chicago, Naperville, and Wrigleyville (“the Christkindlmarkets”).

The Christkindlmarkets are organized by German American Events, LLC (GAE, LLC), based in Chicago, IL. German American Events, LLC will be hereafter referred to as GAE, LLC or “we”, “us” or “our” in this privacy policy.


  1. Type of information we collect

Through your use of this website, we may collect personal information about you (any information from which a unique person can be identified). In principle, we collect and use personal data of our users only to the extent it is required to provide a functioning website as well as for our content and services. The processing of personal data of our users takes place only to the extent permitted by law.


The information collected may fall into one of the below categories:

  • Identity Data: Data that can directly identify you; e.g. your first and last name
  • Contact Data: Data that can be used to contact you; e.g. billing address, delivery address, email address, telephone numbers
  • Financial Data: Details from card used to process a payment
  • Transaction Data: Details about products you have purchased and/or amount of payment
  • Technical Data: This includes information about the type of equipment, software, or tools you use to browse our site
  • Tracking Data: Information collected via cookies and other digital trackers that describe how you interact with our site
  • Usage Data: Data regarding your interactions with our site, including date and time of access, sites accessed before and after use of our site
  • Marketing and Communications Data: Your preferences in receiving marketing communications from us
  1. How we collect information


We collect the above information in a variety of ways. Collection points that result from a direct interaction with our site include when you:


  • fill out our contact form;
  • fill out an online survey;
  • purchase a Stammtisch table reservation or souvenir mug;
  • express your interest in becoming a vendor;
  • sign up for a newsletter; or
  • sign up for the Kinder Club.

We also collect information that results from an automated interaction occurring as you browse our site. This typically includes Technical, Tracking, and Usage Data. Such information is collected via Google AdWords, connected social media platforms (Facebook, Instagram, Twitter), and our site itself.


  • Your IP address: Your IP Address is automatically assigned to the computer that you are using by your Internet Service Provider (ISP).
    • An IP Address is identified and logged automatically in our server log files whenever a user visits our site, along with the time of the visit and the page(s) that were visited.
    • We use IP Addresses for purposes such as calculating site usage levels, helping diagnose server problems, and administering our site.
  • Cookies: A cookie is a piece of data stored on a site visitor's hard drive to help us improve your access to our site and identify repeat visitors to our site.
    • Cookies can also enable us to track and target the interests of our users to enhance the experience on our site.
    • Usage of a cookie is in no way linked to any personally identifiable information on our site.
    • Google Analytics uses cookies to collect information about the number of visitors to our site, the webpage that referred visitors to our site, and the pages that visitors view within our site.
    • The Google Analytics cookie remains on your computer after you close your browser; this type of cookie is known as a “persistent” cookie.

Please note that we treat IP Addresses, server log files and related information as non-personal information, except where we are required to do otherwise under applicable law.

  1. How we use your information

We are committed to ensuring that we use your data only in the ways allowed by the law and by your personal preferences. Your information may be used in one of the following ways.

  • To perform the contract entered into with you via purchase (souvenir mug sales, stammtisch table reservations) [Section 6 Subsection 1 lit. b GDPR]
  • To provide you with information regarding our events, products, and/or services after obtaining your consent [Section 6 Subsection 1 lit. a GDPR]
  • To perform necessary functions of our legitimate business interests, as long as your interests and fundamental rights do not override those interests  [Section 6 Subsection 1 lit. f GDPR]
  • To improve our site experience, share aggregated information about usage and trends, and to inform internal business decisions (anonymous information only)

We respect your privacy and take protecting it seriously. We will not sell or rent any information, whether public or private, to any third partner without your express permission.

  1. Legal basis we rely on to process your information


Please see the following chart to understand the legal basis that allows us to process your personal data.



Type of Data Used

Legal Basis for Processing this Data

To process and deliver your online store order

  • Identity
  • Contact
  • Financial
  • Transaction

Performance of a contract with you


Necessary for our legitimate business interests

To deliver information to you via email lists (Kinder Club, general newsletter, stammtisch newsletter, etc.)

  • Identity
  • Contact

Your unambiguous consent 

To communicate via email or phone in response to your inquiries  (your email or telephoned request to any of our staff members)

  • Identity
  • Contact

Performance of a contract with you (when applicable)


Necessary for our legitimate business interests

To reserve and book your table reservation space

  • Identity
  • Contact
  • Financial
  • Transaction

Performance of a contract with you

To engage qualified volunteers to help our events grow

  • Identity
  • Contact

Performance of a contract with you


Necessary for our legitimate business interests (to ensure all staff is qualified and has best interests of event in mind, to maintain a safe and welcoming environment)

To process and act upon your event ticket purchase and/or registration

  • Identity
  • Contact
  • Financial
  • Transaction

Performance of a contract with you

To ensure our site experience is enjoyable and useful, and our advertising efforts are successful using data analytics

  • Technical
  • Tracking
  • Usage

Necessary for our legitimate business interests (to ensure site is optimized and advertising is used efficiently, to inform marketing strategy)

To attract and retain high quality vendors

  • Identity
  • Contact
  • Transaction

Performance of a contract with you


Necessary for our legitimate business interests (to ensure vendors are highest quality)

To attract and retain high quality entertainment

  • Identity
  • Contact

Performance of a contract with you


Necessary for our legitimate business interests (to maintain a safe and welcoming environment)

In order to resolve legal claims or disputes involving you or us

  • All relevant categories depending on the nature of the allegation or claim

Necessary to bring or defend a claim


  1. When do we disclose your information?


We respect your privacy and take protecting it seriously. We will not sell or rent any information, whether public or private, to any third partner without your express permission. We may share some information with third party contractors to ensure the purposes described above are fulfilled, and will share information if and when it is required by law to do so.


  1. Deletion of your data


Personal information will be deleted or anonymized as soon as the purpose for storing such data no longer applies. Data may be stored longer than this period if prescribed by law or other provisions the data subject is subject to.

  1. Marketing choices


We do not use any site statistics or tracking to determine which products we will market to you on the Christkindlmarket website. All direct marketing efforts will result from unambiguous consent given while you interact with our site or from contracts you have performed with us. If you feel that you have received a message in error, please contact us, we are happy to update your preferences at any time.


We do work with third party advertising services on external web pages. These third parties may use cookies or other methods of tracking to serve you our advertisement. Please see section 10. “Third-Party Links” for additional information.

  1. Children’s Online Privacy Protection Act


As per the requirements of COPPA (Children’s Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older. If we become aware that we have collected personal information from a child under the age of 13, we will delete that information from our records.


  1. Third-party companies and links


When necessary to perform the purpose of the data collection, we may share information with third party companies. These include:


  • Constant Contact for newsletter distribution
  • ShipBob, SquareUp and ShipStation for online purchases and shipping
  • Google Analytics for website optimization
  • for website operation
  • Eventbrite for event registration and ticket purchase


Occasionally, at our discretion, we may share links to third parties on our website. We may also advertise on third party sites. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.


Known third party sites include:


  • Google Maps - This website uses the web mapping service Google Maps of Google Inc. By using this site you give your consent to the collection and processing of data potentially collected in an automated fashion by Google and its representatives. Terms of use of Google Maps.
  • YouTube - embedded YouTube videos on our website are stored on the servers of the provider YouTube. Embedding of the videos is carried out with the activated option for advanced data privacy settings. If you play these videos, YouTube cookies and DoubleClick cookies are stored on your computer, and data is potentially transmitted to Google Inc. This includes IP address and cookie ID, the specific address of our accessed page, system date and time of access, your browser ID. Full terms of use for YouTube can be found here.


  1. Updating this policy

In the future, we may need to change this privacy statement. All changes will be made here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. This statement was last updated on May 25, 2018.


  1. Contact us

Feel free to contact us at any time if you have questions about your information or about our privacy policy.


This site is managed by: 

German American Events, LLC (GAE, LLC)
321 N Clark Street
Chicago, IL 60654

a subsidiary of the German American Chamber of Commerce of the Midwest, Inc. Please click here for their full privacy policy. 

Free Admission - Open Daily
Sun - Thu 11Am - 8Pm
Fri - Sat 11Am - 9Pm
On Daley Plaza in the Chicago Loop (between Dearborn, Washington and Clark Street)